Clarified the brand and message
Adanax developed a consistent brand and messaging foundation so the company could communicate its differentiators across the website, advertising, search, and social channels.
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Home Services
Building a complete digital growth engine for a flooring company
Adanax rebuilt the brand, website, search presence, advertising, social media, and lead-generation journey to create a more consistent source of qualified quote requests.
Services delivered
- Brand strategy
- Website redesign
- SEO
- Google Ads
- Social media
- Lead-generation funnels
The opportunity
A stronger digital foundation for growth.
Overview
Supernova Floors had strong service capabilities but little digital infrastructure. The company needed a credible online presence that could communicate its value, reach high-intent flooring customers, and convert interest into quote requests.
The challenge
The business lacked a cohesive website, search strategy, social presence, and structured lead-generation path. That made it difficult for prospective customers to discover the company, understand its services, and take the next step.
What Adanax did01 02 03 04
Strategy translated into execution.
Redesigned the website
The website was rebuilt around clear service information, stronger navigation, visual credibility, and conversion-focused calls to action.
Expanded search visibility
SEO improvements and Google Ads campaigns targeted high-intent searches related to flooring services and local demand.
Created a lead-generation system
Landing paths, paid campaigns, social media, and lead funnels were connected to move prospects from discovery to inquiry.
Results
Monthly quote volume doubled
Initial results documented after 4 months
Higher website traffic from organic and paid search
Stronger social engagement and local brand awareness
A more consistent flow of qualified quote inquiries
A digital foundation capable of supporting continued growth
“
Their expertise in SEO and social media marketing transformed our online presence, bringing fresh energy and significantly increasing our engagement and reach.
Supernova Floors — Facebook recommendationMay 2024
A better place to start
Know what to fix before you spend more.
The Adanax Growth Blueprint reviews the full customer journey—from search visibility and website conversion to lead response, follow-up, pipeline, and measurement—then turns the findings into a prioritized 90-day action plan.
Clear diagnosis Prioritized opportunities Practical 90-day roadmap
Growth BlueprintVisibility. Conversion. Follow-up. Revenue.